Heineken become the global drinks partner for Premier Padel from 2026
The rise of professional padel has been unmatched. In 2023, professional padel was worth €2 billion, and that number is estimated to rise by the end of 2025.
The sport’s top players are becoming icons in their own right, and major brands are noticing.
The Spanish padel equipment NOX received a recent €1.9 million investment from Oaskley Capital.
Millions are being poured into the fastest growing sport, and Heineken is the latest to toss their hat into the glassed ring.
Here, Sports News Blitz’s Vanely Barumire explores the deal.
Padel returns to its birthplace in a tournament for the Premier Padel tour
Padel is set to return to the very birthplace of the sport for the final stages of the Premier Padel tour.
All quarter-final and final matches of the tournament will be played in Acapulco, Mexico, and will be shown exclusively on Red Bull TV from November 28 to 30.
Before we get there, Sports News Blitz’s Vanely Barumire takes a look at where the tour will be headed before its inaugural return.
Padel news: Agustín Tapia, Arturo Coello and the top players on the Premier Padel world tour
You’ve probably heard about all the big-name stars playing padel – from Spider-Man actor Tom Holland and football icon Lionel Messi to tennis legend Rafael Nadal – but the sport is far more than just celebrity endorsements.
With the Premier Padel world tour in full swing, Sports News Blitz writer Vanely Barumire outlines five professional players to keep an eye out for.
Premier Padel establishes two committees to strengthen governance and global expansion
Premier Padel, the official global professional padel tour, announced on Wednesday the establishment of two new advisory and consultative committees for the men’s and women’s tours.
The move is set to platform the voice of stakeholders, enhance governance, strengthen collaboration, and progress the next phase of global growth in the sport, reports Sports News Blitz’s Shameeka Voyiya.