Padel news: Playtomic takes the next step in powering community-driven pickleball through Major League Pickleball
The world's leading racquet sports platform joins Team Europe, the first European team competing in Major League Pickleball, strengthening its commitment to the U.S. pickleball community.
Playtomic, the world's largest racquet sports community, has become an Official Partner of Team Europe, the first European team competing in Major League Pickleball.
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The partnership marks another step in Playtomic's commitment to supporting the continued growth of pickleball in the United States by helping players, clubs, and communities connect through the sport.
Today, Playtomic connects millions of players across more than 66 countries, helping them find games, meet new playing partners, and become part of active local racquet sports communities. Through its technology and marketplace model, Playtomic helps clubs increase participation, strengthen engagement, and create more opportunities for people to play. The platform built its global leadership by powering the growth of racquet sports worldwide and is now bringing that same expertise and community-driven approach to U.S. pickleball.
That momentum is also reflected at the professional level through Major League Pickleball, which has emerged as the sport's premier competition and a powerful catalyst for its continued growth.
Major League Pickleball brings together the world's best professional pickleball players and has established itself as the premier stage for the sport. Broadcast nationally on CBS and ESPN2, the league reaches millions of fans across the country while attracting tens of thousands of spectators throughout the season.
By partnering with Team Europe, Playtomic will now have a presence within Major League Pickleball, reinforcing its commitment to supporting the continued growth of pickleball in the United States.
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"Major League Pickleball represents the highest level of the sport and one of the most exciting growth stories in global sports today," said Pablo Carro, Co-Founder of Playtomic. "We're proud to support Team Europe and to strengthen our presence within the U.S. pickleball ecosystem through this partnership. As pickleball continues to grow, we're committed to helping players and clubs build stronger communities and creating more opportunities for people to play."
"Team Europe was created to provide Europe's best players with a pathway to compete at the highest level of professional pickleball while strengthening the connection between the European and U.S. markets," said Albert Escofet, CEO of Smash Pickleball Agency, the agency managing Team Europe and holder of the exclusive rights to the PPA Tour in Spain.
"Having Playtomic join this project is a significant milestone because it brings together two organizations committed to growing pickleball through innovation, community, and long-term investment. We believe this partnership will help accelerate the international development of the sport."
The partnership further strengthens Playtomic's presence in the U.S. market and reflects the company's long-term commitment to supporting the continued growth of pickleball across the country.
About Playtomic
Playtomic is the world's largest community of racquet sports clubs and players. Through its app, users can search for and book padel, tennis, or pickleball courts, connect with new players, find opponents, join groups, and improve their game.
With a vibrant and active global community of racquet sports enthusiasts, Playtomic is present in more than 66 countries and is used by over 4.7 million players across more than 6,500 partner clubs worldwide.
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