Padel news: VanEck becomes exclusive ETF partner of the Anglo American Padel Cup
VanEck has announced that it will be the exclusive ETF partner of the Anglo American Padel Cup, set to take place in South Florida in February 2027.
The partnership demonstrates the growing global importance of the sport of padel, which has a vibrant community of an estimated 35 million players worldwide*, and the significance of the Anglo American Padel Cup, a unique competition bringing together the best padel players from two nations with a historic sporting rivalry.
Partnership a natural fit
VanEck is a global investment manager offering active and passive investment strategies with over $199.1 billion in assets under management as of March 31, 2026.
Its successful Exchange Traded Fund (ETF) platform has been built upon anticipating investor needs while carefully measuring the potential risk and reward of each new ETF it introduces – a perfect alignment with the sport of padel, which demands strategic thinking and careful assessment of the risk and reward of every shot.
The agreement represents the second sports partnership in VanEck’s history (the first being the NHL’s New York Islanders), underscoring the firm’s commitment to like-minded and high-quality organisations.
Jan van Eck, CEO of VanEck, said: “Padel is widely viewed as the fastest-growing sport worldwide, and the Anglo American Padel Cup has quickly established itself as a standout international event, built on a rich and storied sporting rivalry.
“We see a strong alignment between our global growth and the Cup’s expanding presence across our core ETF markets in the US, UK, and Europe.”
As the exclusive ETF partner, VanEck will play a central role in supporting the tournament’s continued expansion, helping to elevate its global profile and deepen engagement with a growing international audience.
VanEck’s partnership represents a strong backing for the culturally rich tournament and the broader trajectory of the sport.
Like padel itself, VanEck has achieved rapid global growth, and continues to expand its footprint across key international markets.
This alignment – between a fast-growing sport and a globally scaling financial institution – makes the partnership a natural fit.
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Increasing relevance of padel
The Anglo American Padel Cup made history with its debut London edition in October 2025.
Building on the famous 175-year-old Great Britain vs United States sporting rivalry that has covered sailing (America’s Cup), tennis (Davis Cup), and golf (Ryder Cup), the Anglo American Padel Cup set the standard for a new era of inter-nation sporting competition, becoming the most significant and impactful padel competition in the UK to date with an audience of 9.1 million.
The Cup has already attracted leading partners including Playtomic and Babolat.
The addition of VanEck further strengthens the tournament’s commercial platform and signals increasing interest from major global brands.
Anglo American Padel Cup co-founders Bill Ullman, Ben Nichols, and Joelle Quinn added: “Having VanEck as our exclusive ETF partner is a powerful endorsement of the international padel competition we are building – and a major statement of backing for the sport of padel.
“It reflects the growing status of the Cup and the increasing relevance of padel in the US, UK, and worldwide.”
To learn more about VanEck visit: vaneck.com
*Source: FIP World Padel Report 2025
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