AD/Vantage Padel Team brings the Hexagon spirit to Los Angeles at a star-studded BERO Padel Classic
The Hexagon Cup champion team in 2024 and 2026 acted as cohost of the BERO Padel Classic in Los Angeles, an event that brought together padel, entertainment and international projection.
Tom Holland, Steve Aoki, Stormzy, Jay Shetty and a prominent group of celebrities were among the main attractions of the event.
AD/Vantage Padel strengthened its international profile in the United States as a two-time Hexagon Cup champion, in an event that helped boost the global visibility of padel.
AD/Vantage Padel (ADV), Hexagon Cup champion in 2024 and 2026, has strengthened its international profile through its participation this Wednesday as cohost of the BERO Padel Classic, which turned Los Angeles into a meeting point for sport, entertainment and global projection around padel.
Held at Pura Padel, Sherman Oaks, the event followed a pro-am format and brought together 16 professional players, 16 celebrities and 200 guests, consolidating itself as one of those occasions capable of connecting padel with new audiences through a contemporary, international language very much aligned with Hexagon’s identity.
For ADV, the day represented much more than an institutional presence. It was another demonstration of how a team that has already made its mark on Hexagon, with two titles in just three editions, can also play a relevant role in the expansion of the sport beyond the court.
From that dual profile, both competitive and strategic, ADV once again placed itself at the centre of a conversation that goes beyond results.
One of the main focuses of the event was the presence of actor Tom Holland, co-founder of BERO, at the head of an event designed to bring together well-known figures from the entertainment world and leading names from padel on the same stage.
DJ Steve Aoki and British podcaster Jay Shetty were also part of the event along with many others. That celebrity component reinforced an idea closely linked to the Hexagon universe: the ability to combine high-level sport, visibility and community in formats with international reach.
Arran Yentob, owner of ADV said: “It has been a true pleasure for us to once again have the opportunity to partner with an incredible group and such an impressive organizing team for the Bero Padel Classic. Tom has helped bring the sport to a new set of eyes and has given us one of the highlights of the year.
“Such a fun day on court and off and a great showcase for the sport in the US.’
Sergio Lewin, Operations and Sporting Managing Director at Hexagon, said: “AD/Vantage Padel Team’s presence at the BERO Padel Classic perfectly reflects the spirit in which Hexagon was created: to bring padel to new audiences, connect sport and entertainment, and help the game continue to grow on a global scale.
“The fact that a Hexagon champion team can project that energy in a city like Los Angeles shows the international potential of the format and the path we want to keep building together with the padel community.”
The event in the United States has added a significant international dimension.
The presence in Los Angeles of ADV, two-time Hexagon Cup champions, which includes Anthony Joshua and Andy Murray among its ownership group and, has underlined the global reach of an event connected to two key markets: the United Kingdom and North America.
In addition, the pro-am format and the participation of figures linked to padel such as Arran Yentob, Dani Dios, Hernán Auguste, and professionals including Rafael Vega, Sweden’s Emmie Ekdahl and Venezuela’s Diego Leal, have helped strengthen the international profile of both the event and the sport itself.
With this participation, ADV confirmed that its role within the Hexagon universe is not limited to sporting results.
In Los Angeles, the team left the image of a winner both on and off the court, with a dream line-up capable of projecting the Hexagon spirit into new territories and contributing to the international growth of padel.
About Hexagon
Hexagon is a global padel platform that has revolutionised the sport with a unique team-based format, created under the motto “For the Fans. For the Players. For the Game”.
Since the launch of Hexagon Cup in 2023, the project has introduced a new way of experiencing padel, combining professional competition, entertainment, major personalities from sport and culture, equal prize money and an experience designed for players, fans and brands.
Following the success of its first three editions at Madrid’s Caja Mágica, Hexagon is now evolving into Hexagon World Series, the first official professional team padel circuit governed by the International Padel Federation.
Along the way, team ADV, with an ownership group including Andy Murray, Anthony Joshua, Arran Yentob and Dani Vallverdu, has been crowned champion twice, in 2024 and 2026, while KRÜ Padel by Taktika, the team of Sergio “Kun” Agüero and Gabriel Pérez Krieb, with the support of Edu Conde, claimed the title in 2025.
In strategic collaboration with 54, the global sports and entertainment agency, Hexagon World Series will be integrated into the official FIP calendar from 2026, with the aim of expanding its model to multiple international events in iconic cities around the world.
The circuit forms part of the FIP’s global structure alongside Premier Padel and the Cupra FIP Tour, contributing to the growth, professionalisation and internationalisation of padel.
About ADV
ADV is the UK’s face on the global professional padel team landscape.
With co-ownership from sporting icons from other fields such as Andy Murray and Anthony Joshua it is helping to bring new eyes to sport as well as building a cultural platform at the forefront of the sport’s evolution.
Competing at the highest level as part of the Hexagon Cup, ADV bridges performance, community, and entertainment through and increasing set of local and global events, as well as lifestyle partnerships and experiences.
The team are now partnering up on the Bero Padel Classic for the second year, bringing the celebrity invitational to the US for the first time.
Alongside Murray and Anthony Joshua, Arran Yentob and Dani Vallverdu form an ownership group focused on expanding the reach of the sport in the UK and internationally, contributing to a more connected and global padel ecosystem
Hexagon
Alba Saiz: Head of Communications
as@hexagoncup.com I +34 660536772
Manu Arenas: Press Officer
ma@hexagoncup.com I +34 676258409
