Why former Williams Racing deputy team principal Claire Williams believes culture decides performance

Claire Williams built her reputation in one of the toughest arenas in world sport, rising through Williams Racing from press officer to deputy team principal before later founding Claire Williams Consulting.

Recognised with an OBE for services to Formula 1, she brings first-hand insight into leadership, pressure, performance and the realities of steering an iconic team through change.

In this exclusive interview with the High Performance Speakers Agency, Claire Williams reflects on leadership, culture, resilience and what sustained success really demands when the margins for error are almost non-existent.