MMA opinion: One promotion, one story - Exploring the UFC’s narrative machine
The UFC is one of the biggest and most lucrative brands on the planet - and its press machine is well oiled thanks to the all-seeing eye of Dana White.
Here, Sports News Blitz writer Ollie Hughes takes a look at how the UFC controls the narrative better than any other sports league.
MMA news: ‘I can’t be in that position’ - Dana White reveals why Jon Jones will not return at UFC White House card
Dana White has again poured cold water on a potential Jon Jones return at the highly anticipated UFC event at the White House, scheduled for 2026.
Jones, 38, announced his retirement from MMA back in June despite having an offer on the table to defend his UFC heavyweight title against the then-interim champion, Tom Aspinall.
Sports News Blitz’s Niall Togher gives his reaction to White’s recent comments on Jones’ potential return at the UFC White House card.
MMA news: Dana White shuts down Song Yadong and Henry Cejudo rematch talk
The main event of UFC Fight Night 252 between Song Yadong and Henry Cejudo was clouded by controversy following Yadong’s technical decision victory after only three of the five scheduled rounds were completed.
The action was cut short by an accidental eye poke that rendered the former two-weight world champion Cejudo with limited vision in his left eye, writes Sports News Blitz’s MMA expert Niall Togher.