Which clubs will be most affected by the Premier League’s shirt sponsorship overhaul?

There has always been an association of sorts between football and betting, however, in recent years, gambling has been woven even deeper into the sport’s cultural fabric.

In fact, betting has never been more “front and centre”, with firms buying up prime time advertising slots around live matches on TV and numerous clubs donning bookmaker branding on the front of their shirts, especially in the Premier League.

However, in April 2023, the Premier League announced its intention to enforce a groundbreaking ban on gambling shirt sponsors, starting from the 2026/27 campaign.