F1 news: Aston Martin’s unique marketing strategy to attract new female fans
Formula 1’s fan base is evolving - and Aston Martin are leading the charge in connecting with a younger, more diverse audience.
Here, Sports News Blitz’s Ayla Vaughan explores how the British F1 team is using creative campaigns and female-led collaborations to attract new fans around the world.
Aston Martin sells stake in F1 team amid financial pressures
Aston Martin Lagonda, the iconic British car manufacturer best known for its luxury sports cars and long-standing association with James Bond, has officially confirmed its intention to sell its minority stake in the Aston Martin Aramco Formula One Team.
The move marks a significant financial play for the automaker, which has been seeking ways to shore up its balance sheet amid declining revenues, falling stock prices, and an increasingly challenging export environment.
Sports News Blitz’s Noah Ngcobo breaks down the move in this article.
F1 Academy news: Tina Hausmann stays with Aston Martin for the 2025 season
Aston Martin and PREMA Racing have announced their continued partnership with Tina Hausmann into the 2025 F1 Academy season.
She becomes the thirteenth confirmed driver set to compete in the Formula 1-backed feeder series for the 2025 season.
F1 news: Top three Formula 1 teams to watch in the 2025 season
The 2025 Formula 1 season is just around the corner, with the first Grand Prix weekend to kick off on the 14th of March.
The season opener will be the Australian Grand Prix at Albert Park in Melbourne, before heading to Shanghai the following week for the Chinese Grand Prix.
After an exciting and refreshing year full of competition, Sports News Blitz writer Harrison Pearce takes a closer look at three exciting Formula 1 teams to watch in 2025.
Aston Martin Aramco F1 Team announces Pepperstone as official trading partner
The Aston Martin Aramco Formula One Team has revealed its first partnership deal of 2025 in naming Pepperstone as its official trading partner.
Sports News Blitz writer Michael Davey reports on the story.