Horse racing news: How Rachael Blackmore can inspire more women to attend the Cheltenham Festival

Rachael Blackmore was crowned leading jockey at the Cheltenham Festival in 2021 and will return to the home of jump racing in a new ambassadorial role for 2026.

This week, the Gold Cup winner, who retired from the saddle in May 2025, was appointed Head of Ladies Day at the Cheltenham Festival in a bid to attract more female racegoers.

Here, Sports News Blitz horse racing expert Scott Allen lists a few things that Rachael Blackmore can try when she starts her new job.