Decathlon Becomes Official Retail Partner of the UK’s First Premier Padel Tournament
Decathlon UK & Ireland has today announced its partnership with Sela and the London Premier Padel P1, becoming the event's exclusive Official Retail Partner as the world's leading professional padel tour arrives in the UK for the very first time.
Taking place from 4–9 August 2026 at Olympia London, London Premier Padel P1 brings together the world's top male and female two-player elite teams for six days of elite competition.
The landmark event marks a major milestone for padel in the region - a sport that has seen participation rapidly accelerate, passing one million UK players in 2026 with adult awareness surging to 57%.
Padel news: Coki Nieto, world top seven padel player, joins Decathlon as new ambassador
DECATHLON, a global leading multi-specialist sports brand, is pleased to welcome Jorge (Coki) Nieto - the Spanish player better known on the circuit by his nickname - currently ranked number seven in the world, as a new KUIKMA ambassador for the next three years.
This strategic partnership marks a turning point in the brand’s ambition to compete at the elite level of professional padel while staying true to its ambition: making high performance accessible to everyone.