Changing The Batting Order — Every child deserves the chance to play cricket
Accuracast and Bat For A Chance have partnered to launch Changing The Batting Order, a landmark initiative that will provide 1,000 free cricket starter kits to underserved schools and community groups across England, Wales and Scotland, helping break down the first barrier to entry that so many children still face in cricket.
Changing The Batting Order will create access to sport where it is most needed. Using a data-driven approach, digital partner Accuracast will use publicly available government data to identify and target the most deprived areas across England, Wales and Scotland, ensuring kits reach those communities that need them most.