Run Fast Racing is modernizing the thoroughbred ownership experience
Run Fast Racing, the celebrity-backed thoroughbred ownership group founded by entrepreneur and entertainment executive Adam Kluger alongside partners Lil Wayne, Rauw Alejandro and Lil Yachty, has launched Direct Pay.
Direct Pay is a feature designed to simplify and modernize the horse-ownership experience by allowing owners to receive cash payouts directly to their bank account when any horse in the stable wins.
For $100 a month, Run Fast Racing lets everyday fans buy into full ownership of the stable — access that has traditionally required significant capital, insider connections, and costs like owner's licenses, vet bills, and shipping that put ownership out of reach for most fans. Members also get owner's box access on race day and behind-the-scenes barn visits, on top of Direct Pay and voting rights through "The Boardroom."
The capability allows users, who instantly become co-owners of the growing stable of racehorses, to securely receive distributions in the form of cash user rewards. Direct Pay represents a first-of-its-kind innovation in thoroughbred ownership, bringing a new level of convenience and transparency to the sport.
"We built Run Fast Racing to make ownership more accessible and engaging," said Adam Kluger, founder of Run Fast Racing. "Direct Pay is another step toward delivering a seamless experience for owners. When our horses run big, co-owners will be able to enjoy the excitement and receive cash payouts in a seamless and efficient way, with no requirement for any gambling or individual horse investment whatsoever."
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Kluger brings a unique background to the venture. Throughout his career, he has built entertainment, media and consumer businesses, worked with artists including Lady Gaga, Jennifer Lopez and Beyoncé, and helped brands leverage culture to build highly engaged communities.
He is now applying those same principles to horse racing, believing that the ownership experience can attract a new generation of fans to the sport.
The feature is part of the company's broader mission to attract a new generation of owners by combining tradition with innovation. Since introducing Direct Pay, Run Fast Racing has distributed payouts to co-owners across multiple stable wins. The feature launched ahead of the stable's high-profile run in the 2026 Belmont Stakes with Vitruvian Man.
The Run Fast Racing platform provides a user-friendly experience that's as modern and straightforward as any other entertainment platform. Through the platform, owners can track upcoming races, follow horse performance and receive updates.
Members also participate in "The Boardroom," an interactive feature that invites owners to weigh in on key strategic decisions — together transforming horse ownership from a passive investment into an engaging, community-driven experience.
Since its launch, Run Fast Racing has celebrated multiple race victories and milestones while introducing new audiences to the sport through its unique ownership model and growing stable of racehorses.
For more information, please visit www.runfastracing.com.
About Run Fast Racing:
Run Fast Racing is a celebrity-backed racehorse ownership group and digital platform reimagining horse racing for a new generation of fans. Founded by entrepreneur and entertainment executive Adam Kluger alongside partners Lil Wayne, Rauw Alejandro and Lil Yachty, the company combines the excitement and tradition of horse racing with a new ownership model and modern technology. By making ownership more accessible, engaging and rewarding, Run Fast Racing is helping introduce new audiences to the sport while bringing a fresh approach to one of America's oldest traditions. For more information, please visit www.runfastracing.com.
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