Padel news: Rafa Nadal’s everyday side takes center stage in Playtomic’s new campaign
The platform unveils a new campaign featuring the Mallorcan champion, using humor and authenticity to show how padel has become part of the everyday lives of millions of players around the world.
The campaign continues the collaboration between Rafa Nadal and Playtomic, where the tennis legend has served as both shareholder and ambassador since 2024.
Playtomic, the world’s largest racquet sports community for players and clubs, has launched a new digital campaign starring Rafa Nadal, the company’s ambassador and shareholder. The campaign adopts a light-hearted and relatable tone to showcase everyday situations that any padel player can identify with.
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The spot follows Nadal throughout his day, from breakfast to finding a court for a padel match. Along the way, a narrator attempts to turn every ordinary moment into a legendary sporting achievement, creating a humorous contrast with Rafa’s natural and down-to-earth personality.
Under the message, “Even Rafa Nadal finds his perfect match on Playtomic,” the campaign highlights a simple idea: regardless of skill level, finding a court, a match, or new playing partners has never been easier.
“We wanted to tell a relatable story that would resonate with anyone who plays padel. Rafa embodies values that align perfectly with Playtomic, but this time we wanted to see him in everyday situations, enjoying the sport naturally and showing how technology can make something as simple as organizing a match effortless,” said Felix Ruiz, CEO and Co-Founder of Playtomic.
The campaign is part of the ongoing collaboration between Playtomic and Rafa Nadal, which began in 2024 when the Mallorcan champion joined the company as a shareholder. Since then, both parties have worked together to drive the growth of racquet sports and make them accessible to an ever-growing community of players.
The launch comes at a time of strong international growth for padel. With a global community of millions of users and operations in more than 66 countries, Playtomic has established itself as one of the leading platforms connecting players, clubs, and fans, making court bookings and match organization simple and intuitive.
The campaign debuted on social media and will be supported by a range of content pieces developed from the same creative concept.
Watch the campaign here.
About Playtomic
Playtomic is the world’s largest community of racquet sports clubs and players. Through its app, users can discover and book padel, tennis, and pickleball courts, connect with new players, find opponents, join groups, and improve their game.
With a vibrant and active global community of racquet sports enthusiasts, Playtomic is present in more than 66 countries and is used by over 4.7 million players across more than 6,500 partner clubs worldwide.
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