VVV Sports launches first publicly listed platform focused on emerging sports

Padel and pickleball are among the fastest-growing sports globally, attracting millions of new participants and accelerating commercial interest.

Yet despite that growth, much of the industry remains fragmented, with athletes, events, venues, media and commercial partners developing in parallel rather than as part of a coordinated ecosystem.

Led by entrepreneur Jonathan Rowland, the founder of UK challenger bank Redwood Bank, VVV Sports today debuts as a publicly listed sports, media and entertainment platform designed to address that gap.